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How ReelShort Became a Surprise Hit in the US with Werewolf Series

ReelShort is a Chinese-backed streaming app that has gained popularity in the United States by producing low-budget, werewolf-themed series. These series, which feature billionaire werewolf love triangles, have attracted a significant number of viewers and have even topped the iOS app download charts.

One such series, Fated to My Forbidden Alpha, stars Kasey Esser, an actor and gym owner in Los Angeles, as a werewolf. Esser did not expect the show to gain much attention, but it quickly became a hit after ReelShort advertised clips on TikTok. The show has received millions of views and fans from around the world, surprising and delighting Esser.

ReelShort's success lies in its adoption of the Chinese model of short, vertical videos that cater to smartphone users who prefer shorter content. Rather than compete directly with platforms like Netflix, ReelShort offers faster-paced and emotionally intense plots that target a mass market. The shows are characterized by low production costs, recycled tropes, and little-known actors, attracting viewers who enjoy the cheesy and relatable nature of the content.

Chinese companies like ReelShort are investing heavily in producing these types of series in the United States. They recognize the demand for bite-sized content in the era of platforms like TikTok, which favor shorter videos. These shows offer a way to reach international audiences and expand their business beyond China, especially as the domestic market faces increased government scrutiny.

While some viewers have grown tired of the derivative nature of the shows, others find them entertaining and enjoyable. The metric for success, according to Esser, is how many people see the content, rather than critical acclaim.

It remains to be seen whether these Chinese streaming apps can sustain their growth and profitability abroad. Nonetheless, ReelShort's unexpected popularity in the US has provided opportunities for actors like Kasey Esser to pursue their Hollywood dreams and gain recognition in the process.

In conclusion, ReelShort is a Chinese-backed streaming app that has gained attention in the US by producing low-budget, werewolf-themed series. These shows offer a new avenue for growth for Chinese companies, as they target a mass market with short, vertical videos. While the shows have attracted both admiration and criticism, they have provided opportunities for actors and demonstrate the potential for success in the international streaming market.

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